November 29, 2023

5 Ways SEOs Can Use ChatGPT – Whiteboard Friday


Hi, my name is Chris Long. Welcome to another episode of Whiteboard Friday. Today we’re gonna talk about five different ways that you can use ChatGPT to enhance your SEO processes.

Featured Snippet optimizations

Featured snippet optimizations

The next way you can use ChatGPT to enhance your SEO is getting feedback on content. I think a lot of the way we think about using ChatGPT is only a content creator but I think that’s a more limiting belief. One of the ways we really like to use it at Go Fish Digital is to really have it give feedback on content that we’re optimizing. So for instance, if you’re writing an article on how to break and running shoes, you can actually paste that article into ChatGPT and say, “Hey, how do I make this content better for the user?” And it’ll actually give you sections you could add, it might say, “Hey, create some FAQs around running shoes or add a section around common problems around running shoes.” And really, instead of using it to create new content, right, using that as a guide, a personal assistant, that’s really helping you leverage how you can get the best quality of the content that you already have.

Enhance your Knowledge Base

Enhancing their knowledge base

Screaming Frog extractions

Screaming Frog extractions

Final way I recommend using ChatGPT for SEO is really creating your custom tools. I think one of the biggest powers is that ChatGPT is going to empower us to be a community of creators and create technical solutions regardless of what our technical background might be. So for example, you could have ChatGPT actually create you your own custom Chrome extension. I was able to, with limited coding knowledge, be able to create a Chrome extension that extracts basic information like the page title, H1 tags, publish date, all in about 30 minutes time with a little bit of debugging.

And you could also create your own Chrome extension that really suits your individual needs as a search marketer. As well, you can use it to create tools that can help you scale out your own processes. Using ChatGPT, we actually created our own Google Sheets function that runs information through Google or through open API, through CGPT’s open API. And basically what you can do is, in the Sheets function that will allow you to create custom title tags, meta descriptions, using ChatGPT, making it drag and drop directly in Google Sheets. And we’ll link that article in the video description should you wanna run through that process.

Learn more about how to connect ChatGPT APIs to Google Sheets.

So I think there’s a lot of really, really great use cases for ChatGPT when it comes to SEO that’s even more than just creating new content. There’s a lot of really creative ways you can leverage these tools. I believe the SEOs that are leaning into it, learning how to use these tools, are gonna be the ones that really see success in the long term.

So thanks for joining me everyone, and that was this week’s edition of Whiteboard Friday.

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