September 25, 2023

Associate Search Console to Merchant Center to discover growth opportunities  |  Google Search Central Blog  |  Google for Developers

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Monday, September 11, 2023

Search Console is launching a few enhancements to the Shopping tab Listings report to help merchants better manage their product offering.

Last November, Search Console created a new section to help merchants show their products on the Shopping tab and grow their businesses across Google by creating a Merchant Center account.

Today, Search Console is enhancing this section to further help businesses with a Merchant Center account to monitor the status of their products and discover opportunities to improve their visibility on Google.

With the first enhancement, merchants will receive notifications when products stop appearing on the Shopping tab due to any issues.

Search Console Shopping tab listings notification

The second enhancement shows merchants opportunities to increase clicks and improve ranking of products on Google.

Search Console Shopping tab listings growth opportunities

To enable these new enhancements in your Shopping tab Listing report, you will need to associate your Search Console property with a Merchant Center account. The association can be easily created by any Search Console property owner with admin rights to the relevant Merchant Center account. Once the association is created, all Search Console users of the property will be able to see the new experience.

We’re rolling out this change gradually over the next few weeks. Navigate to the Shopping tab listings section in Search Console to check if the feature is available to you, and once it is, follow the instructions. Read more about the Shopping tab listings.

If you have any questions or concerns, please reach out to us via the Google Search Central Community or on Twitter.

Posted by Humaira Patel, Merchant Shopping Product Manager and Kalyan Ponnam, Merchant Retention Product Manager, and Moshe Samet, Search Console Product Manager.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

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