September 25, 2023
Accessibility

The ROI of Accessibility in SEO

The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This article contains some ableist phrases that are debunked and combatted throughout the piece. They have been included to highlight better alternatives. Accessibility should be one of the top priorities for your website

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Search

Announcing the Search Central Live Mexico roadshow  |  Google Search Central Blog  |  Google for Developers

Stay organized with collections Save and categorize content based on your preferences. Wednesday, September 20, 2023 Leer en español We’re very excited to announce that Search Central Live is coming to Ciudad de México on November 7! Following successful events throughout the world earlier this year, we’re continuing our mission to help you enhance your

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GenAI

GenAI and the Future of Branding: The Crucial Role of the Knowledge Graph

The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The one thing that brand managers, company owners, SEOs, and marketers have in common is the desire to have a very strong brand because it’s a win-win for everyone. Nowadays, from an SEO

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Repurpose

How to Repurpose Your Old Content – Whiteboard Friday

The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Breathe new life into your existing content. Join Ross Simmonds in this Whiteboard Friday as he shares strategies to transform your old content into valuable assets that drive results and boost brand authority.

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Writing

How to Make AI Your Writing Sidekick for Content Marketing

The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Artificial Intelligence (AI) has blown up like a supernova. Conversations about AI are happening everywhere. As you browse LinkedIn, read your favorite SEO blog, or tune into a marketing podcast, you will see

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Author

Author names: Do They Matter? How to Attribute Content

The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Few aspects of my job drive me to extreme internal conflict, but the subject of author attribution is one that tears my brain in two. My writer brain says, “Yes, absolutely! Writers’ names

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Google

Associate Search Console to Merchant Center to discover growth opportunities  |  Google Search Central Blog  |  Google for Developers

Stay organized with collections Save and categorize content based on your preferences. Monday, September 11, 2023 Search Console is launching a few enhancements to the Shopping tab Listings report to help merchants better manage their product offering. Last November, Search Console created a new section to help merchants show their products on the Shopping tab

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Google

How Google Search handles multilingual searches  |  Google Search Central Blog  |  Google for Developers

Friday, September 8, 2023 In many countries and regions around the world, people commonly speak and search in more than one language. To best serve them, Google uses a variety of ways to automatically determine what is the best language or languages to show search results in. How Google automatically determines the language for search

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Google

Site names on Google Search now available for all languages  |  Google Search Central Blog  |  Google for Developers

Stay organized with collections Save and categorize content based on your preferences. Thursday, September 7, 2023 Last October, site names were introduced on mobile results for select languages, which expanded to desktop in March. Today, we’re happy to announce that site names are now available in all languages where Google Search is available, on both

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Topical

How to Earn Topical Authority in 2023 and Beyond

The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This was originally published on June 8, 2022, and has been refreshed with new and important information and images. Topical authority isn’t a new concept, but as Google’s drive for helpful content is

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