November 29, 2023

What Is Bounce Rate, and Does It Matter in 2023?

How is bounce rate defined in GA4? Now that we’ve established how Universal Analytics defined bounce rate let’s turn that idea completely on its head. On July 1, 2023, Universal Analytics stopped processing data for non-360 customers. UA has been replaced by GA4. In GA4, bounce rate has an entirely different definition. As a result

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