November 29, 2023

A Marketer's Guide to Launching a UGC Strategy for SEO

The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. When researching a product or service, you’ll probably read the reviews before making a decision. Why? It all comes down to motives. Shoppers know brands are motivated by profit. So, they turn to

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