October 1, 2023

9 Years of the Google Algorithm

If it feels like Google search is changing faster than ever, it’s not your imagination. Google reported an astonishing 4,367 “launches” in 2021, up dramatically from 350-400 in 2009. On average, that’s nearly a dozen changes per day. Many of these more than 25,000 changes were undoubtedly very small, but some were outright cataclysmic. What

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