September 21, 2023

Convince Your Boss to Send You to MozCon 2023 [Plus Bonus Letter Template!]


MozCon is returning in-person to Seattle August 7-8, 2023 and this year, we’re excited to bring the Future of Search to our stage. 

From networking with peers, hearing from industry leaders, and making new connections that can help grow your business or career, conferences offer so many benefits to attendees. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business? 

Don’t worry, we’ve got a plan. (And a template, included at the bottom of this post!)

How to make the case

Business competition is fiercer than ever. Only those who are able to shift tactics with the changing tides of marketing will be able to come out on top. And that’s exactly what MozCon is going to help you do. 

Covering everything a growing marketer needs (SEO, content, strategy, growth), MozCon delivers top-notch talks from hand-selected speakers over two days in August. 

There’s so much in store for you this year. Here’s just a sampling of what you can expect at this year’s MozCon:

Speakers and content

Our speakers are real practitioners and industry leaders. We work with them to ensure they deliver the best content and insights to the stage to set you up for a year of success. No sales pitches or talking heads here!


You work hard taking notes, learning new insights, and digesting all of that knowledge — that’s why we think you deserve a little fun. It’s your chance to decompress with fellow attendees and make new friends in the industry. We host exciting evening networking events that add to the value you’ll get from your day of education. Plus, our Birds of a Feather lunch tables allow you to connect with like-minded peers who share similar interests.

High-quality videos to share with your team

About a month or so after the conference, we release professionally edited videos of every presentation at the conference. Many of our ticket types include free access! Your colleagues won’t get to partake in the real-time experience(the #FOMO is real), but they will get a chance to learn everything you did. 

Great food on site 

We know that conference food isn’t typically worth mentioning, but MozCon is notorious for its cornucopia of tasty offerings.  

You can expect two meals a day and loads of snacks from local Seattle vendors — in the past we’ve featured a smorgasbord from the likes of Trophy cupcakes, KuKuRuZa popcorn, Starbucks’ Seattle Reserve cold brew.

Discounts for current customers 

Moz Pro, Moz Local, API, and STAT customers save big on their ticket cost, and there are discounts for groups of 10+ as well, so make sure to take advantage of savings where you can!

But of course, don’t take our word for it! There are some incredible resources available at your fingertips that tout the benefits of attending conferences:

2022 was my first MozCon! It was a great experience where I got to listen to thought leaders and peers on their individual approaches. The event spoiled us with awesome swag and great speakers while creating a safe space to facilitate deep discussions.

-Ray Martinez, Director of SEO – Archer Education

As a small business owner, attending MozCon was a big leap of faith for me (and a big investment!) I was so delighted to find there was a place for me at MozCon. The speakers were excellent- true experts who shared what doesn’t work as compellingly as what DOES. My fellow attendees were accessible, kind, and generous with their knowledge. Most importantly, I left with a list of clear tangible strategies for growing my business this year. I learned so much- and I’m so glad I went.

-Marguerite  Tacoma Real Estate Agent

There are lots of conferences that marketing and SEO professionals can attend. MozCon provides extreme value through its high-quality speakers, entertaining events, delicious meals and snacks, and networking opportunities. If you had to choose just one conference to attend, you won’t go wrong choosing MozCon.

 – Jarrod Galm, SEO Manager, Wealth Enhancement Group

I came to MozCon expecting a handful of great takeaways and maybe some new SEO techniques. Instead, I was blown away multiple times over, made great connections, and I’m sharing a deck of takeaways with my team.

– Carly Johansen, Content Marketing Manager, Oregon State University Ecampus

MozCon 2022 was fantastic! Every session I attended was jam-packed full of actionable insights from speakers who really know their stuff. I left feeling invigorated, inspired and excited to put the things I’d learned into action

-Eloise West,  Senior Digital Marketing Strategist, Designzillas

This is my second in-person event (I went in 2019) and fourth overall. This is still a great conference even having more experience, and I noticed I pick up different things each time as my experience grows and I hear things in different ways. The networking opportunities are also invaluable, especially as I’m an in-house SEO with no team. I’ve learned a ton and have really grown as an SEO and heavily attribute a lot of that to MozCon. 

-Lauren Huffman, SEO Manager, Lulu and Georgia

Need a little more to get your boss on board? Check out some videos from years past to get a taste for the caliber of our speakers. 

Buy ticket, save money, get competitive marketing insights. Everyone wins!

MozCon is one unforgettable experience that lives and grows with you beyond just the days you spend attending the conference. And there’s no time like the present to pitch MozCon to your boss. If they’re still stuck on the “why”, let them know about our subscriber or group pricing tiers — you’ll save hundreds of dollars when you do. Just think of all the Keurigs you could get for that communal kitchen! 

Be sure to grab the letter template and make your case the easy way!

Letter template

Hi [fabulously generous boss],

I’d love to get your approval to attend MozCon, a marketing conference held in Seattle, WA from August 7-8, 2023. Out of all the events I could be attending this year, I’m choosing MozCon because it provides insights that will grow our business, keep us on the cutting edge of online marketing, and boost our competitive advantage.

MozCon is a pretty special event in a lot of ways. It’s single-track, which means I won’t miss out on any sessions — I get the full benefit of all the knowledge shared. It’s carefully curated: the organizers choose each speaker and topic to create a well-rounded experience that speaks to the most important details in digital marketing. And it’s packed with value — from access to free tools and betas to new workflows and actionable tutorials, I’m bound to bring home ways to improve our work immediately.

I know you’re busy, so I’ll quickly outline the top reasons MozCon is the best choice for me:

  1. The networking is top-notch. MozCon is full of marketers we can learn from, as well as new vendors and the opportunity to forge exciting partnerships for our business. The conference organizes after-hours activities specifically around networking and helping attendees spark new connections, so I’ll have lots of opportunities to grow our contact list.

  2. I’ll be learning from the best. Every speaker at MozCon is hand-selected for their expertise, authority, and leadership in their field. My notes will be filled to the margins with insider info on the most successful SEO strategies, insights, workflows, and tools that the industry has to offer.

  3. Our team gets to learn, too. Along with my in-person MozCon ticket, I’ll get access to professionally produced videos of every single session at the conference — free! That means we can all enjoy the benefits of these sessions together, in addition to the first-hand knowledge I’ll bring back myself.

And here’s the part I know you’ll appreciate: If we purchase a ticket before March 31st, 2023, we’ll get access to Super Early Bird pricing[, and since we’re Moz subscribers, we get an extra $300 off]! Two days of jam-packed learning and a year of inspired work comes out to [$699 for Moz subscribers / $999 with the Super Early Bird discount]. Plus, I have the option to save 20% on Moz’s amazing professional SEO Certifications: SEO Essentials, Keyword Research, Local SEO, Technical SEO and, SEO Competitive Analysis, if I bundle them with my MozCon ticket.

I’m so excited about everything MozCon could mean for both my personal growth and for our business. I know it’s an investment both our team and our clients will be grateful for, and I appreciate you taking the time to read this today. If you’d like me to schedule 15 minutes to chat about this, just let me know!

Thanks again,

[Your name here]

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