September 25, 2023

December 2022 link spam update releasing for Google Search  |  Google Search Central Blog  |  Google Developers

december-2022-link-spam-update-releasing-for-google-search- | -google-search-central-blog- | -google-developers
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Wednesday, December 14, 2022

Today, we’re leveraging the power of SpamBrain to neutralize the impact of unnatural links on search results.

SpamBrain is our AI-based spam-prevention system. Besides using it to detect spam directly, it can now detect both sites buying links, and sites used for the purpose of passing outgoing links.

What this update means for your site

Our launch today, which we refer to as the December 2022 link spam update, will take about two weeks to fully roll out. Ranking may change as spammy links are neutralized and any credit passed by these unnatural links are lost. This launch will affect all languages.

As we have always emphasized, links obtained primarily for artificial manipulation of Search rankings are link spam. Our algorithms and manual actions aim to nullify these unnatural links at scale, and we will continue to improve our coverage. If you come across sites that engage in inorganic link building, please report them to us. If you have specific feedback in regards to this update, feel free to post in our help community.

Posted by Duy Nguyen, Ildar Akhmedyanov, Jacob N Scott and Karthikgeyan Elangovan

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

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