November 29, 2023

Search Quality Raters Guidelines update  |  Google Search Central Blog  |  Google for Developers

search-quality-raters-guidelines-update- | -google-search-central-blog- | -google-for-developers
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Thursday, November 16, 2023

As of November 16, our Search Quality Rater Guidelines have been updated to simplify our guidelines. Specifically, we’ve simplified the “Needs Met” scale definitions, added more guidance for different kinds of web pages and modern examples including newer content formats such as short form video, removed outdated and redundant examples, and expanded rating guidance for forum and discussion pages. None of these involve any major or foundational shifts in our guidelines.

As a reminder, these guidelines are what are used by our search raters to help evaluate the performance of our various search ranking systems, and their ratings don’t directly influence ranking. The guidelines share important considerations for what content is helpful for people when using Google Search. Our page on how to create helpful, people-first content summarizes these concepts for creators to help them self-assess their own content to be successful in Google Search.

Posted by Elizabeth Tucker, Google Search Quality team

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

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